Reframing Jordan for Global Audiences: A Critical Analysis of Conceptual Metaphor Translation in Jordanian Tourist Brochures

Muneera Jaradat , Dania Obeidat

Background: Translating conceptual metaphors from one language to another is challenging due to linguistic and cultural differences, as well as the need to convey the intended meaning precisely and concisely. Purpose: The study examines how conceptual metaphors are translated from Arabic into English ...